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Cosmetic Packaging

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Cosmetic packaging is a critical factor in a consumer's overall brand experience with any cosmetic product. Good packaging not only optimizes product performance, but its 'shelf appeal' is a key factor in determining whether consumers will make a purchase in the first place.

Cosmetic Packaging Design
Generally, cosmetic products require high-quality packaging, as it has to resist a host of harmful chemicals the contents and be compatible with various active ingredients found in the products they house. When it comes to the technical side of packaging, part of the challenge is to find the right packaging materials for new products with ingredients that are sensitive light, air, and other types of contaminants. There are two parts to cosmetic packaging products; the aesthetic component, how the product relates to the consumer; and the technical aspect, how the package performs in terms of durability, clarity, barrier properties, and chemical resistance.

Cosmetic packaging must be durable, functional, and attractive, and it must give people confidence in their purchase. For example, consumers frequently want to see the color or consistency of a product inside a bottle or jar-so clarity is often a requirement in packaging. For many years, glass was the material of choice for manufacturers, but today it is widely being replaced by transparent plastics (polymers) offering greater design flexibility, process techniques, color, and weight variations.

The issue of transparency along with other qualities such as gas barrier, flame-retardant characteristics, dimensional stability, and chemical resistance, including resistance to alcohol-an ingredient in many cosmetics and personal care products-has raised the interest of many cosmetic companies.

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Cosmetic Packaging Products Plastics vs. Glass
Recently, there has been a move in the cosmetics industry towards the use of clear containers to display a product's content. Polyvinyl chloride (PVC), polyethylene terephthalate glycol copolymer (PETG), and polyethylene terephthalate (PET) containers, are all plastic materials that are in high demand. According to the American Plastics Council (APC), PET is clear, tough, and has good gas and moisture barrier properties. Commonly used in soft drink bottles and many injectionmolded containers such as those found in cosmetic packaging. PVC, in addition to its stable physical properties, has excellent chemical resistance, good weatherability, flow characteristics, and stable electrical properties. Likewise, High Density Polyethylene (HDPE) in its non-pigmented form is translucent, has good barrier properties and stiffness, and is well suited to packaging products with a short shelf life. Since HDPE has good chemical and crack resistance, it is often used for packaging household and industrial chemicals.

There is a big demand for packaging that has the look and feel of glass, but with all the benefits of plastic. In order to make their products stand out in the crowd, manufacturers are constantly developing new design concepts by integrating shape, color, surface appearance, and light reflection capabilities. Although plastic is relatively cheap to manufacture, it is not the price that makes it a popular choice, certain plastic resins offer other advantages as well.
cosmetic packaging

The transparency and compatibility of plastic materials are almost equal to that of glass. Cosmetic companies are demanding more plastic bottles, which is why manufacturers are competing to make plastic resins more clear. Consumers want to see what they're getting and manufacturers are increasingly turning to clear plastic materials to showcase the colorful formulations found in cosmetic products today.

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