The Growing Importance of Food Packaging

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Food packaging is very important not only as a protection of food but also as a means of marketing the food product. Based on the latest advanced technology, food manufacturers, retailers, packaging products suppliers are working more closely than ever before to produce packaging products designed for modern lifestyles. This has led to the emergence of varied hi-fi packaging designs and packaging products, especially for food packaging, in the market. There has been explosion of ready to eat meals in the market. All food packaging highlights freshness, health and traceability of the products. Packaging has become an important part of the value chain analysis, regarding food safety.

The importance of food packaging is further strengthened by the final choice of the consumers because it directly involves appeal, convenience, information and branding. The food industry and the food packaging industry is reinventing the food service channel.



Proper food packaging functions
Food Packaging serves several purpose:

• Protection: The food kept in the package require protection from various things like vibration, shock, compression, temperature, etc.
• Barrier protection: Packaging is required to provide a barrier from oxygen, dust, water vapor, etc. Keeping the contents of the food fresh, clean, and safe for the required shelf life is a basic function.
• Containment: Small food items are typically grouped together in one package for efficiency. Granular materials and powders need containment.
• Label Information: All food products packages require labels on the nutrition facts, how to use, dispose, date of manufacturing and expiry of the package or product.
• Marketing: Proper food packaging with proper information plays a vital role in encouraging potential customers to buy the product and this case the food packaging design plays an equally important role. The more attractive the design is, the more is its chances of buying.
• Security: Proper packaging can play an essential role in reducing the security risks of shipment. With tamper evident features, there is no chances of the food packages being destroyed or contaminated during shipment.
• Convenience: Food packages have certain features which add convenience in handling, stacking, distribution, sale, display, re-closing, opening, use, and reuse.
• Portion control: Lastly, food packaging provides information on the exact portion of contents available in that particular product.