» Packaging Graphics & Label Printing
Packaging Graphics & Label Printing
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Packaging has been an enormous part of the graphic arts for decades and
continues to be one of the fastest growing segments of the graphic
communication industry. It is the only segment that has not been negatively
impacted by the Internet and the World Wide Web, and in fact has grown.
Packaging graphics is a diverse field emphasizing digital file creation,
technology, and printing. The field also involves an understanding of
structural design and food packaging as they relate to consumer and
industrial print packaging. Other important facets of packaging graphics are
marketing, digital graphic creation, and print reproduction processes
combined with in-line and off-line converting processes.
packaging field enjoys huge annual sales through its five sub-segments:
folding carton packaging; flexible packaging; metal decorating; label
printing; and corrugated board printing. Most facets of packaging graphics
require some of the highest quality control standards in all of the graphic
arts because of the need to reproduce colors that look natural - such as
food, flesh tones, wood grains, and more.
This segment of the graphic arts industry faces environmental concerns
related to non-biodegradable packages and issues of recycling packaging
materials. Government and concerned citizens routinely exert pressure to
counteract the proliferation of packages that are not recyclable and, hence,
add to landfill disposal sites.
An interesting trend in the field has to do with the growth of short-run
package printing with the use of digital printing presses. Nearly every
major producer of digital presses is developing technology designed
specifically for package printing.
The packaging graphics field is highly creative and only experienced people
who can help product manufacturers stay competitive through unique graphics
that portray the products contained within. There is stringent competition
among such companies. It is often package design and structure that will
make or break a company.