Standup Pouch Packaging
In recent years, Standup-Pouch packaging has created an interesting
marketing opportunity for many consumer product companies. Both new and
traditional products have been introduced in a wide range of categories
including single serve beverages, processed foods, cookies, snacks,
breakfast cereals, confectioneries, pet treats & pet foods, in addition
to a wide range of value added product applications. These product
categories and other emerging markets will increase the magnitude of this
package style in the market for many years to come.
The trend toward Standup-Pouch packaging has been mainly driven by
companies looking for ways to differentiate their products from the
competition, add consumer convenience through improved methods of
reclosability and in general provide an innovative marketing approach to
stimulate the sales of a stagnant brand or increase the acceptance and
success of a new product introduction.
Global Growth 1998-2006
Based on new development efforts underway we will see the further reach of
the Standup-Pouch packaging format into many more product categories
including processed foods, condiments, detergents, health and beauty
products and other household product applications.
The Standup-Pouch has successfully demonstrated the unique ability to
accommodate both dry and liquid applications. Now with the possibility to
add not only zipper for reclosability, but spouts and dispensing features we
can expect to see a new realm of exciting product introductions.
The mere magnitude of a shift from rigid to flexible can be overwhelming to
some, particularly those who have utilized a particular method of packaging
for decades, but this need not be the case as the magic formula to success
thus far has been not necessarily to replace, but rather partner your
existing packaging format.
The new Standup-Pouch alternative can grow market share, adds value and
provide the all important consumer with "choice". This
implementation process will enable packagers to perform a gradual transition
to the future as opposed to a blind leap into the unknown.