» Label Printing
After you have the product and the container, get into labeling. When it
comes to labeling, it's important to remember that the label is the "face"
of your product - and it makes no sense to take shortcuts in this crucial
step. What your product looks like will undoubtedly affect its marketability
- so take your time and carefully consider the image you want to portray.
Size of the label
Depending on the size and shape of the container, you may need more than
one label - many products have a "marketing label" on the front,
such as nice images and marketing material, and a "back label"
that contains all the ingredients or other supporting data like regulatory
information. Alternatively, it's often possible to combine those two styles
into a single design - it's completely up to you.
Also consult your label
printer to see which approach is more cost-effective - while cost might not
ultimately be the deciding factor, you should at least know the impact your
decision will have on the overall cost-to-market.
The shape of the label is also important to consider. While most label
printers have an array of common shapes and sizes, like circles, rectangles,
ovals etc, your product or container may benefit from a unique shape. For
instance, a regular rectangular label may not work on a "tapered"
container - so once again experiment with hand-cut blanks to achieve the fit
If your label printer doesn't have a die already made to that
specific size/shape, you should ask for a quote to have the die made and
factor that cost into your decision whether or not to pursue that approach.
Keep in mind that die costs vary widely depending on the cutting equipment
being used by the printer - so don't assume that all printers will quote the
same die costs.